The explosion of E-commerce is the premise helping businesses recover sales and better reach customers in 2023. What E-commerce trends will dominate in 2024? Let’s explore the prominent E-commerce trends in 2024 together with the Admin.
1. Headless eCommerce
Headless eCommerce is an architectural model in the E-commerce field, where the frontend (user interface) and backend (content management system, order management, database, etc.) operate independently. This allows different components of the E-commerce website to function without being interdependent, creating a more flexible and efficient environment for website development and management.
Benefits of Headless eCommerce include:
Easy integration: With a separate architecture for frontend and backend, you can easily integrate new and third-party technologies into your E-commerce website.
Increased development speed: Frontend and backend operate independently, allowing development teams to focus on specific functions they specialize in, speeding up the development process and minimizing conflicts.
Improved user experience: Headless eCommerce enables you to optimize the user experience across various devices and different network connections more flexibly.
Easy content management: The Headless architecture allows content managers to create and manage content quickly and efficiently.
2. Sustainability and Reusability
Climate issues have been a concern for a long time, especially since the pandemic outbreak, and consumers are showing more dedication to sustainable brands. The most cared-about message today is a bleak future awaiting businesses that do not operate sustainably. Focusing on sustainability will be a strongly growing marketing trend in 2024, especially for younger audiences.
Consumers are showing their sensitivity to the environment, providing an excellent opportunity for E-commerce businesses. Manufacturing and packaging companies are gradually transitioning, and plastic packaging is being replaced. Providing information about product origin and recycling methods is gaining more attention.
The Secondhand trend is becoming increasingly popular and has a significant impact on E-commerce trends in 2024. Businesses are particularly focused on used items, which have seen strong growth in the past year. Retail companies are expanding their inventory to include used items. E-commerce participants can leverage this trend in consumer-attracting marketing strategies.
3. Cryptocurrency
This trend was prominent in 2023 but has developed into an alternative solution to banks and cash. Cryptocurrency websites and platforms have witnessed a surge in traffic in recent years. The growth of this trend has impacted all types of markets, and major banks and payment platforms have quickly incorporated cryptocurrencies into their services.
Blockchain, a cryptocurrency-based technology, has brought more benefits to E-commerce. It is a distributed, encrypted database with the potential to solve many issues related to online trust and security. While widely known as the platform for Bitcoin and other cryptocurrencies, its potential applications extend far beyond, including smart digital contracts, infrastructure, supply chain security, and origin tracking.
4. Enhanced Shopping Experience
Door-to-door delivery services have developed rapidly since the start of the pandemic. Shop owners have seized this opportunity to meet consumers’ demands for faster and more convenient home delivery, continually striving to improve service quality to meet consumer needs. Younger consumers, such as Gen Z, are driving innovative, flexible, and faster delivery from creative delivery services.
Omnichannel
Omnichannel is a multi-channel approach (social media, E-commerce platforms, E-commerce websites, etc.) to create a flexible and convenient shopping experience for customers, regardless of location, time, and channel used. According to Statista, 47% of E-commerce businesses believe that omnichannel selling is a necessary strategy for their business operations in the coming years.
As the name suggests, Omnichannel is a sales model that helps businesses reach customers across various channels simultaneously, ensuring a consistent management system. The effectiveness of this model lies in creating revenue opportunities and enhancing the customer experience by easily shopping through multiple channels and media.
Specifically, customers can access businesses through online shopping, using mobile devices, desktop computers, or traditionally purchasing directly at the store. This provides a seamless, unified shopping process, maximizing convenience for customers.
Although many new selling channels are developing, the position of E-commerce is still being affirmed, helping many sellers upgrade. Therefore, having prominent E-commerce trends will be the key for many shop owners to accelerate and breakthrough in a market undergoing challenging transformations. Thank you for following my article. See you in the next ones
Cre: Sapo
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